Effective Agent-Seller Communication

23 Sep

Effective Agent-Seller Communication

Communication with clients can be one of your most effective tools. The rapport you establish with the home seller will set their mind at ease and allow them to really trust your experience and advice. And the good news is that you cannot overdo effective agent-seller communication. 

Be proactive, reach out, and become the seller's advocate. Let them know you've got their backs. After all, you may feel like you are in charge, but let's remember; you are providing a service for your client. So, here are a few tips we have come up with to help agent-seller communication in the field of realty. 

Tips for Agents to Attain Effective Agent-Seller Communication. 

So, as you know, communication is a must. But adding the following tips to your plan of action will help you gain the rapport with clients you need to earn their trust. 

  1. From the very beginning, Read Body Language. Tunning in to the way they stand or sit will give you a clue about how to proceed. For instance, if the husband shakes hands and stands confidently, he may be ready to get this done and confident in his decision. But when the wife has her arms crossed or seems disengaged, she may be reluctant to sell. There are several other ways you could spin this scenario, but reading body language will bring you one step closer to them. 
  2. Bring Everyone in On the Deal. If you have a couple or a family member that obviously feels a bit differently, that is totally normal. People deal with change in very different ways. So be sure to address each person in the room and their concerns. For example, the man in the first situation is confident. Maybe he wants you to get straight to the deal and the numbers. Talk straightforwardly to him with no fluff. However, the woman is hedging on a decision. So maybe you could ask her what she needs from the deal. Compliment the home and take time to look at the details she would like to show you that would tell buyers the home's story. Showing interest in the client's needs will help you in the long run. 
  3. Show Up Prepared. Now, this can be difficult when a client comes up mid-afternoon and wants to meet in an hour. You know the first impression is everything. But cinch the deal with being prepared and then some. Gather what you can for visuals and comp sets, so they see your competence and dedication. And be sure to leave them with materials to look over and contemplate. That way, they will be reminded to call you and sign the deal. 
  4. Follow Through. Be sure to reach out soon after to communicate how nice it was to meet them and how much you would love to work to sell their home. And if the presentation was a rush job, begin sending information that will be helpful in their decision-making process. Your interest in them and their home makes all the difference. 

And above all, honesty is the best policy. Be sure you are always honest and never accidentally misleading the client. Listen to their wants and needs and answer clearly, calmly, and with concise answers. 

Typical Steps in Agent-Seller Communication. 

Assuming you have the listing and are ready to begin working, here are some of the steps you will take that offer effective agent-seller communication. 

  • At each stage, express your gratitude for the listing and how you are looking forward to hearing about the next step in the family's journey. Please provide your contact information and let them know what the next steps will be. 
  • Communicate the efforts they should put forth in staging the home. A checklist is a great idea, but communicate the feeling you want potential buyers to get when entering the house. 
  • When interest starts popping up, discuss the open house potential and share any potential buyer information. 
  • Continue to keep the client aware of what you are doing and the interest level in the home. 
  • Once the escrow is closed, answer any question the seller has about the final steps. 
  • Explain the process of inspection, walk-through, and closing thoroughly. 
  • After the sale, let them know when to contact the utility departments and about cleaners, movers, and locksmiths. 

When all is said and done, you will have communicated success to the client and a lasting realtor/client relationship. Congratulations! 

CITED: Realtytimes.com, forbes.com 


Sunni Baerwalde


Know any extra tips with Seller-Agent communication? Let us know!