Eight Ways to Increase the Visibility of Your Properties
Increase the Visibility of Your Properties with These Eight Easy Tips
Home sellers and agents alike want their homes to reach the top of the visibility charts so as many people as possible see the listing. But how do you increase the visibility of your properties? Well, that is a good question, and Kayifi has the answers.
There are no sure-fire ways to get your listing to the top, or everyone would be doing just that, rendering that technique void. It takes the perfect combination of all the techniques, persistence, and a watchful eye on the charts. After all, "Rome was not built in a day."
Getting Your Listings to the Top
At Kayifi, we have come up with eight tips to help your property listings climb to the top.
- Know Your Audience: This may be the most essential piece of the listings you create. If the home is in the best school district, you may want to feature a family-friendly neighborhood. If it is near a college or retirement area, realtors should use the language to appeal to those potential buyers.
- Professional Photography: The first mistake inexperienced realtors make is not hiring a professional photographer. It is evident when a home is shot with an amateur camera. This is not the place to cut corners.
- Video Tour: Your video tour, professionally taken and edited, will make the property come to life. And if your photographer has drone footage, all the better.
- Social Media: It seems silly to say, but placing your property on all the Social Media you can increases visibility. Be sure to try different headlines and keywords to increase interest in the property.
- Real Estate Aggregator Sites: Zillow, Realtor, Trulia, Homes.com, and the rest are giants these days. Join in on the frenzy and add your listing to the top sites to improve visibility and lead the buyers to you.
- Email Marketing: Keeping prospective and former clients in the loop for the properties you list is always a good idea.
- Be Accommodating: If you want to sell your home, you will need to be available to open the house for showings at almost all hours of the day and all days of the week. You never know the potential buyer's schedule and why they need that late Sunday afternoon showing or the early Friday morning last minute booking. Be accommodating and say "yes" as much as you can. Also, throwing a friendly Open House Party can make visitors feel welcomed to mosey around and view the property in a fun setting.
Finally, tip number eight is the Technical Side of Your Listing. Up your game on the internet searches by implementing the following.
- Enhance your listing with additional details over the MLS listing information. Give buyers something they cannot learn on the MLS, which is a reason to love that property.
- Blog about your listing. More visibility equals more visibility. It is that simple. Get the information out there in every way you can.
- Make sure your listings and websites are mobile enhanced. There is nothing more frustrating than a site that cuts off information because it was only designed for a desktop computer.
- Consider Paid Search Advertising. PPC ads work wonders in getting your listing to the top.
And there you go. There are several ways you can adjust your marketing for a property to keep it relevant, in front of lots of eyes, and at the top of the major search engines. Additionally, if the listing appears to be sitting a bit too long, realtors can add a price change note on all the media and even offer a giveaway for touring the home.
Increase the visibility of your Caribbean property listings with persistence, relevance, and a Kayifi listing, today.