The Ultimate House Viewing Checklist for Buyers
06 Jan
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29 Apr
Photo: Courtesy of @vorobyulia
There are several ways to multiply your vacation property's bookings. Multi-channel distribution, increased amenities, seasonality rate adjustments, perks and other upgrades, vacation rental reviews, lower minimum stay requirements, and weekday booking incentives are all good options. However, the first step in increasing your vacation property's bookings is to post an engaging listing.
Post an Engaging Listing
Tell a story with your listing. Craft your title and stage your photos wisely; they are your hook. A good hook is sharp. Used correctly, it will catch browsers at the center of their attention and pull them into the middle of your narrative. You are selling a fantasy. Paint a picture of what could be. A relaxing evening in the jacuzzi under the stars. An intimate dinner viewing the sunset on the back porch. Laughter and fun times in the game room. A bright balcony breakfast overlooking the cresting ocean.
Remember, the point of your listing is not to advertise your home but rather to offer the ultimate vacation experience. You are presenting a chance (for those looking) to step out of the stressful and possibly mundane circles of one's own life and enter into something better.
In any good narrative, the hook happens in the beginning. The first things your potential guests will see are your title and photos, which is why they must be captivating. If your title and photos do not hook the browsers' attention, they will move on to another property rather than continue through your listing.
Title
Write a descriptive title that highlights the special qualities of your property. Stay away from generic titles such as "Beautiful Cabin" or "Resort Unit C" (tripadvisor.com).
Photos
Your photos are arguably the most crucial part of your listing. They will "show" your property rather than "tell" about your property. As the age-old saying goes, "A picture is worth a thousand words."
Because good photos are so imperative to convert browsers into bookings, it is highly recommended that you hire a professional photographer. The cost will pay off.
Whether you take your own photos or hire a professional, you want your pictures to highlight your property in the most aesthetically pleasing fashion. Some details to keep in mind are:
2. The Write-Up
Do not think of your listing like a real estate agent would. In other words, you should not include verbiage such as, "Open floor plan, 4 bedroom, 3 bath home with great big backyard" (tripadvisor.com). Instead, focus on the experiential reasons why someone would want to book your property: what would they want to do while they are on their trip?
For example, if your house is within walking distance to the boardwalk where there are good restaurants and live music, talk about that. If your property is nestled in a quaint town with peaceful scenery, highlight the restful advantages of a quiet picnic in the park or a quick jaunt to the city square.
Keep in mind; you are telling a story. Your write-up should give further details about the narrative your pictures have already described. If you show a bike trail behind your house in one of your photos, reveal where that trail goes and what sights are on the way. If you are featuring a Minnie-Mouse-themed kids' bathroom in Orlando, include how close your home is to Disney and some tips on what to see there.
3. In Summary
Take your time creating your listing. Be creative and unique while showcasing your property's strengths. Take care in highlighting the vacation-worthy qualities of your home. The effort expended and any expense incurred in the process will be worth it when you see a significant increase in your vacation rental bookings.
Sources:
futurestay.com
hostfully.com
rentalscaleup.com
tripadvisor.com