Realtor Marketing Ideas for Summer

Realtors often see a spike in sales during the sunny summer season. It’s critical to take advantage of this busy and exciting time of year by focusing on the best realtor marketing ideas. Luckily, the season has many opportunities to put yourself out there and make more deals.  

With kids home from school, family vacations, and other summer happenings, a realtor’s strategy should shift with the season. In this blog, you’ll discover the top realtor marketing ideas for summer to maximize your business. 

1 | Advertise in the Right Areas 

Where is everyone going to be this summer? The busiest areas will be community pools, recreational sports fields, a local beach, city parks, festivals, and more. These are the perfect locations to set up signs to advertise your real estate business.  

Conversely, other times of the year may call for advertising at schools, offices, and such locations. However, during summer, you’ll want to hang signs where most people gather, including pools, parks, and seasonal event establishments. 

2 | Host Summer-Friendly Events 

Hosting clients for a fun summer open house is an excellent way to boost your business. Take advantage of the beautiful weather and showcase homes by planning events. For instance, if a home you are trying to sell has a lovely patio in the backyard, consider throwing a BBQ for your clients, showing off the house's potential. 

3 | Sponsor Teams, Organizations, and Events 

Another excellent realtor marketing idea for the summer is to choose a local organization or event to sponsor. The partner will display Your advertising in some way as you financially support their goals. This win-win scenario results in more business for the realtor and better operations for the organization. 

Recreational sports teams, children’s camps, school-year kick-offs, and community gatherings are abundant this time of year. So, be wise with your marketing strategy by sponsoring a few events or organizations and elevate your exposure and business. 

4 | Produce Summer-Themed Content 

In today’s day and age, most realtors have a website, social media accounts, a blog, or a combination of all three. Engage your audience by creating summer-themed content this season.  

For example, if the homes you sell have beautiful backyard pools and other features, focus on these summer-friendly elements to better relate to your potential clients and following. Following the seasons is always an excellent way to connect with your audience as you maximize your commonalities. 

5 | Run More Online Ads 

You may periodically pay for ads through social media or search engines like Google. But did you know people spend more time on the internet and social media accounts during the summer?  

With the extra downtime, people scroll through the web more often, making any ads you run more likely to produce results. Consider paying a little extra for online advertisements over the summer months and watch your results soar! 

6 | Give Back to the Community 

With millennials being the largest group of potential clients, one of the best realtor marketing ideas is to get involved with the community. This generation sees significant value in companies and individuals who give back. So, think of ways to be active in the community and support local organizations, like homeless shelters, art clubs, student supports, and more.  

Share your experiences online, whether through social media or your website. A few acts of kindness will go a long way for your real estate business. If nothing else, putting yourself aside to participate and support the community will remind you why you are a real estate agent, to begin with– To help individuals and families find their perfect home and work towards their future goals. 

7 | Collect More Reviews 

With a large percentage of people having a little extra free time in the summertime, this is a great time to remind past clients to send reviews of their experience working with you. No matter how much they want to, finding the time to reflect and submit reviews throughout the year is challenging. Encourage your clients to use some of their downtime to support your business and leave a review.  

Another way to receive more reviews this summer is to offer a reward. Set up a raffle for participants or provide a small prize for those who take the time to support your real estate business by leaving a valuable review. 

CITED: Localiq.com, Keepitrealsocial.com, Blog.embracehomeloans.com