Ways to Improve Your Reputation as a Real Estate Agent 

When deciding on a real estate agent to represent their interests, those looking to sell or purchase a home rely on agent reviews, word of mouth, and online reputations. And if they do not have a family member or dear friend in the business, finding the right agent can be a daunting decision. After all, buying or selling a home is a significant financial and emotional investment. That is why your online reputation matters so much as a real estate agent. 

Did you know there are ways to improve your agent ratings online? Well, there sure are. And if you are looking to enhance your reputation and ratings online, you have come to the right place.  

Here are some suggestions the realtors at Kayifi have discovered to boost that image and grow your valuable client base. 

Real Estate Agent Reputation Builders 

When you build a reputation as a real estate agent, you want clients to recognize and trust you. Today's best way to do that is by actively engaging your online personality. Show the potential sellers and buyers they cannot live without your real estate help and advice in the following ways. 

1. Get the jump on properties by sharing them before they hit the market. Your realtor value will skyrocket when you allow buyers to learn of a property before it is even listed. 
2. Use the internet to promote your business through videos, photos, and happy client reviews. Don't be afraid to ask for them. If you have done your job well, people will want to tell the world what a great agent they found. 
3. Utilize technology to its fullest. Use Zoom and more to allow for client interaction and streamlined meetings. 
4. Ensure you are continually refreshing your online presence and profiles. Showing the public how active you are is a way to give clients confidence in your ability. This includes Google, your website, and social media platforms. 
5. Share your expertise with blogs, reviews, and accolades. And try out guest blogging on others' pages for cross exposure. Also, message boards and online communities are great ways to share your knowledge and gain exposure. 

Real Estate Agent Customer Service Improvements 

Once your online personality is established and gleaming for all to see, you must concentrate on the all-important customer service. Agents constantly need new positive reviews to stay relevant. And a happy client equals a good review and so on and so on. Really take time to ensure your clients are kept in the loop and feel comfortable and confident about the representation you are providing. 

Here are a few ways you can remind yourself to keep clients pleased with your customer service. 

1. First, really listen to clients. Know precisely what they need before they even know by asking pertinent and personal questions to learn their hopes for the new place. 
2. Streamline your customer communication. Be accessible to your clients and communicate regularly. If you are reaching out, they will not feel the need to continually check in. And that will make you more productive, too. 
3. Educate your clients while guiding them through the process. They will appreciate all you teach them, and you will gain a loyal follower. 
4. Between phone calls, add in text messages. These require less time and keep the clients engaged. 
5. Never use pressure tactics to get a client to sign on a deal. That will only injure your reputation. 
6. Go the extra mile for anyone you represent. When you get to know your clients, learn what they like and dislike. And gift-giving never hurts either! 

A Real Estate Agent's Reputation is Their Most Essential Tool 

That is right. Your online presence can make or break your reputation as an agent. That is why it should be something agents work on each week. Set aside time to post, comment, and even blog. Promote your listings and get your name out there. 

Self-promotion is not bragging or self-absorbed. It is the reality of the realty business. Of course, you are familiar with the sayings… 

"The squeaky wheel gets the grease." 

"The early bird gets the worm." 

Be the first, the best, and the most obvious choice for your clients by getting your online personality noticed. Focus on being friendly, likable, and generally good to others. You control how others see you, so self and business promotion are all a part of the real estate game. That is just good real estate business. 

CITED: Forbes.com, spectoos.com