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29 May
Marie Driven, co-founder of Brooklyn-based entertainment promotion company Playbook MG, will be honored at this year's EmPowerHer event in New York City. Over the past two decades, she has significantly contributed to the music, fashion, and lifestyle industries.
Playbook MG's Mission and Focus
Under Driven leadership, Playbook MG specializes in building strategic relationships and supports a diverse clientele that includes mainstream names and niche brands. Driven emphasizes the importance of celebrating and supporting women entrepreneurs, which aligns with the mission of EmPowerHer NYC.
Cultural Celebration and Empowerment
Supported by sponsors like The Zeus Network, NYC City Hall, and Camille Rose, EmPowerHer NYC aims to create a long-term legacy of cultural celebration and empowerment for women entrepreneurs worldwide. Driven highlights the positive response to the event, emphasizing its focus on both celebration and inspiration for future generations.
Amplifying the Caribbean Market
Driven founded Playbook MG with the intention of mainstreaming the Caribbean market and culture. She noticed a need for recognition for Caribbean artists and sought to change that narrative by working with artists like Mr. Lexx, Junior Reid, and Mr. Vegas. Her goal was to ensure that Caribbean talent received the visibility and support they deserved in the industry.
Advocacy for Domestic Violence Victims
Marie Driven's advocacy extends beyond the entertainment industry. Following a personal experience with domestic violence, she founded We Fight Back, a charity aimed at supporting victims of domestic violence. Through this initiative, Driven provides support and resources to those in need, emphasizing the importance of empathy and non-judgmental assistance.
Giving Back to the Community
Ms. Driven's commitment to community empowerment is evident through initiatives like Room43, an event space co-founded with her sister Cindy Lee. Room43 serves as a space for various community events, including weddings, baby showers, and organizational gatherings. Additionally, Driven's new education program seeks to engage students by bringing mentors directly to them, offering hands-on experiences and internship opportunities.
Her Journey
Marie Driven's journey from entrepreneur to advocate reflects her dedication to empowering others and creating positive change. Through her work with Playbook MG, We Fight Back, Room 43, and her education program, Driven continues to uplift and inspire individuals across various communities. Her recognition at EmPowerHer NYC is a shout out to her longstanding impact and commitment to empowerment.
CITED: bleumag.com, www.caribbeanlife.com, www.metro.us